What Services Can Voiceover Companies Provide?Posted on September 6th, 2012 - Comments Off
A great sounding voiceover can generate interest in your product, project professionalism for your business, and get your message across to many customers. A good v.o. artist is able to create and deliver a message clearly and confidently. These artists are very skilled at annunciating properly, deliver an emotional reading, or creating a character that speaks on a businesses behalf. Every person in the world is born with their on unique voice, SO technically anyone can create a voice over. BUT, the differences between a trained voice and an untrained voice are very evident.
What services do most V.O. companies offer?
V.O. companies can offer many services including “voiced” video projects, radio commercials, television commercials, and phone systems for businesses.
Web videos are gaining in popularity as a sales tools and can educate, create trust with, and sell to any customer visiting your website. Video is an increasingly common way to reach customers in the marketplace today. A good sales video will pay for itself by increasing in conversions on a sales page of a website.
Phone systems are another area where online v.o. services are gaining popularity. Companies allow you to choose your own voice, write your own script, and have it professionally voiced. A quality voice will add professionalism to any business and is also a way to advertise within your own phone message. Some businesses choose to create ads within their outgoing or on-hold messages.
These “on-hold ads” allow them to “sell” to their customers without being overly intrusive or using a live operator. One technique that is commonly used in this type of advertising is to provide information about new products or up-coming sales.
Here is an example of an “on-hold ad script”:
“Your business is important to us, thanks for holding. Did you know that your can receive a 15% discount on our new product just by saying the words “discount 15″ to a live operator? Just mention the words “discount 15″ to receive this special offer.
This message will sell the customer in a way that is non-intrusive and incentivises them to buy from your business. On-hold messages are increasingly being used this way by large and small businesses alike.
The creation of radio advertisements is another product that these companies can provide. Some have professional advertising copy writers on staff that can create a concept, write up ad copy, or edit an existing script. Others only provide a roster of talent for each customer to choose from.
Once a script is provided, a customer may want to give explicit instructions as to how the v.o. is to be read, how to pronounce difficult names or words, and what the overall tone should be for the project.
Once an artist receives all of this information, they are ready to “voice” the project. A good V.O. artist is usually not satisfied with the first take. They will work on the project until each part of the voiceover carries across the message and intent that the customer is looking for.
Many online v.o. services choose to work with non-union talent and can offer reduce rates as a result. Union voice-over talent require higher base rates depending on whether the commercial will be play locally or to larger markets. There are many non-union voice actors with the skill to create voiceovers of the same caliber as any unionized talent. the only real difference in this case is the cost passed on to the customer.
Online V.O. companies can provide a wide range of audio and even video services. They have the ability to create voiceovers for the web, radio, and television. Some even offer video production services for animated and live video. Web videos, paired with high quality voiceovers, are an essential business tool for 2012 and beyond. Statistics say that people often prefer watching video over reading text. By providing both of these on your website, customers can get what they need to learn about, establish trust, and make purchases directly from your website.