Voice Over Companies: Which should you choose?Posted on August 1st, 2012 - Comments Off
There are different factors that a customer needs to consider when looking for a company to produce a voiceover. Issues like the quality of the V.O. artists, turnaround time, cost, reputation, customer service, and ease of use will all come into play. We, at Proud Voices, are obviously a little biased, because we feel that we produce the highest quality voiceovers. But, we also understand that all customers have different needs. Here are some thing to consider before making that purchase.
As of 2012, there are literally dozens of websites that provide voiceover services. Some artists will work “cheap”, but the overall quality can be subpar. Voiceovers take much more talent than people realize. Everyone has a voice, but few people know how to shape it into a sales driving V.O.
Voiceovers are an art form, that very few people master. There are many aspiring artists out there! Very few have the training, skills, and production knowhow to deliver the goods. Before you place an order, be sure your V.O. company has the ability to get it right. Even if a few retakes are needed, a reputable voiceover company will stand behind their work and do revisions and retakes until a customer is satisfied. Opting for the cheapest product may end up costing you double, when you have to hire someone to fix all of the mistakes.
In the voiceover business, deadlines can be a big factor. Our company sometimes has to turn away business because we feel we won’t be able to create the highest quality voiceover in an extremely short period of time. But, if a customer gives adequate notice, we are more than happy to meet any deadline.
In most cases we can complete any small job within 24-48 hours, however bigger jobs should not be rushed. The are alot of small details that need attention in a large voiceover job. Good work takes time and quality is the most important factor.
Some websites advertise that they can complete jobs in 1 hour or less. While sometimes this is possible (on smaller jobs such as auto attendant greetings or IVR prompts), rushing a voiceover is not a smart thing to do. Good artists do many takes to perfect each line. If an artist has a completely free schedule, odds are that they have not built a clientele, are not in-demand, and do not produce good work.
Customer service is “paramount” when running any type of business. This is especially true with voiceover businesses. It’s important to keep the client advised as to the status of their V.O.. We like to send email updates very often and keep our customers “in the loop”. It puts them at ease to know the progress that is being made on their order and that they are a high priority. A 1-800 number is also of key importance. If a customer needed to feel that they can easily reach you if an issue arises. Providing easy access to live support is important to providing good service.
Building up a reputation as a company that can deliver a quality product, “every single time”, takes work and care with every single customer. Voiceovers can be subjective, so it is important to understand exactly what the customer expects, BEFORE you start the job. Working with artists and V.O. producers that have a good work ethic is essential to produce consistently good work. Being known as a company that can deliver every single time will help build a clientele and repeat business.